umami-software/umami

Umami is a modern, privacy-focused analytics platform. An open-source alternative to Google Analytics, Mixpanel and Amplitude.

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What it does

Umami is a free, open-source website analytics tool that tracks visitor behavior, traffic sources, and user journeys — similar to Google Analytics, but without collecting or sharing personal data. Teams can host it themselves to get clear dashboards about who is visiting their product and what they're doing, all while staying privacy-compliant.

Why it matters for PMs

With growing privacy regulations like GDPR making traditional analytics tools legally risky, Umami offers a compliant alternative that keeps user data fully under your control — a compelling pitch for privacy-conscious users and regulated industries. Its 35,000+ stars and large contributor base signal strong market validation for privacy-first analytics as a category, making it a relevant benchmark for any product team evaluating their analytics strategy.

Early Signal Score32

Early stage — limited signal data

Stars
35.3k
Forks
6.5k
Contributors
332
Language
TypeScript

Score updated Feb 18, 2026

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